If you wear eyeshadow on a regular basis, then you know how frustrating it can be when your favorite new shade slides right off your lid before you even have a chance to show it off to your friends. Don’t fret, because Urban Decay has you covered, or primed, so to speak. Urban Decay’s original eyeshadow Primer Potion, housed in an attractive, genie bottle shaped cylinder, fulfills three wishes: eyeshadow that stays put, more vibrant and lasting color, and no unsightly creasing.

Not surprisingly, the original Primer Potion became an instant cult favorite, and Urban Decay has just released — currently available for retail at Sephora only, but showing up on eBay, as well — Primer Potion in Sin, a shimmering champagne shade that features the same great characteristics of the original. The great thing about Sin is that it acts as a highlighter or shadow color on its own, in addition to serving as a fab primer.

image source: Urban Decay