Lancome recently launched a new anti-aging product called Genifique Youth Activating Concentrate. Genifique ushers in what will undoubtedly be a huge trend in “smart” skin care that works by giving your skin cells a nudge in the right direction and, if the the buzz on Genifique is any indicator, then we will be seeing many more smart products in the future. So, how exactly does a product like this work?

Genifique works to boost actual gene activity within your skin and helps to return protein levels to those of more youthful skin. The anti-aging concentrate targets three specific genes and two proteins in the skin and changes how the skin reacts. The formula is based around two key molecules that have been specifically designed to create and nurture protein growth in the top layer of skin cells, leaving you with a more youthful appearance.

What’s unique about this formula is that it adapts to your individual needs, boosting the precise protein levels that your skin needs, whether you are 20 or 60. Genifique retails for $78, and it’s already showing up on the auction sites.

image source: Nordstrom